In Swedish
This page is from 1996 and not updated these days
so some links won't work but I'm leaving the page online since so many are still falling for that hoax....

cookies
   The most expensive cookie recipe    
in the world?   



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The Cookie Myth
The Cookie Recipe
The Cookie Truth?
And the Morals
of a swedish magazine...
Cookie Linx




   The leading swedish cooking-magazine
"Allt om mat" no. 1/96 printed this story:    



My daughter & I had just finished a salad at Neiman-Marcus 
Cafe in Dallas & decided to have a small dessert. 
Because both of us are such cookie lovers, we decided to 
try the "Neiman-Marcus Cookie". It was so excellent that I 
asked if they would give me the recipe and the waitress said 
with a small frown, "Iím afraid not." Well, I said, would you 
let me buy the recipe? 
With a cute smile, she said, "Yes." I asked how much, and she 
responded, "two fifty, itís a great deal!" I said with approval, 
just add it to my tab. 

Thirty days later, I received my VISA statement from Neiman-Marcus 
and it was $285.00. I looked again and I remembered I had only 
spent $9.95 for two salads and about $20.00 for a scarf. 
As I glanced at the bottom of the statement, it said, "Cookie Recipe
-$250.00." Thatís outrageous!! I called Neimanís Accounting Dept. 
and told them the waitress said it was "two-fifty," which clearly 
does not mean "two hundred and fifty dollars" by any *POSSIBLE* 
interpretation of the phrase. 

Nieman-Marcus refused to budge. 
They would not refund my money, because according 
to them, "What the waitress told you is not our problem. 
You have already seen the recipe - we absolutely will not refund 
your money at this point." I explained to her the criminal statutes 
which govern fraud in Texas, I threatened to refer them to the 
Better Business Bureau and the Stateís Attorney General for 
engaging in fraud. 

I was basically told, "Do what you want, we donít give a crap, 
and weíre not refunding your money."
I waited, thinking of how I could get even, or even try and get any 
of my money back. I just said, "Okay, you folks got my $250, and now 
Iím going to have $250.00 worth of fun." I told her that I was going 
to see to it that every cookie lover in the United States with an 
e-mail account has a $250.00 cookie recipe from Neiman-Marcus
...for free. She replied, "I wish you wouldnít do this." 
I said, "Well, you should have thought of that before you ripped me 
off, and slammed down the phone on her.

So, here it is!!! Please, please, please pass it on to everyone you 
can possibly think of. I paid $250 dollars for this... I donít want 
Nieman-Marcus to *ever* get another penny off of this recipe....
  
           
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Recipe may be halved: 4 cups (9 dl) flour 2 tsp. soda 2 cups (4 ¼ dl) sugar 5 cups (12 dl) blended oatmeal** 2 cups (500 gram) butter 24 oz. chocolate chips 2 cups (4 ¼ dl) brown sugar 1 tsp. salt 1 8 oz. Hershey Bar (grated) 4 eggs 2 tsp. baking powder 3 cups (7 dl) chopped nuts (your choice) 2 tsp. vanilla ** Measure oatmeal and blend in a blender to a fine powder. Cream the butter and both sugars. Add eggs and vanilla; mix together with flour, oatmeal, salt, baking powder, and soda. Add chocolate chips, Hershey Bar and nuts. Roll into balls and place two inches apart on a cookie sheet. Bake for 10 minutes at 375 degrees. Makes 112 cookies. Enjoy!
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So is the legend is true or not?
Let's find out what
Neiman-Marcus
has to say about it...
They have also sent me an e-mail.
And why not have a look at these pages:
Please don't pass it on!
Donīt spread that hoax.
Cookie stories in absurdum...
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How about the swedish magazine then?
Isn't it amazing though, - how stories like this spread around the world. This urban myth was published in the leading cooking and baking magazine in Sweden "Allt om mat", in their january edition 1996, but the story itself has been circulating since the dawn of e-mails, (earliest I found was uploaded in june 1993) but other hoaxes with the same content was first published in the 30's.

I called Allt om mat and asked them if they knew they had printed an urban myth, and wondered if they had checked any sources since the story obviously aims to give Neiman Marcus a bad name. A fair thing to do would be to print a correction in their next edition, maybe apologizing to Neiman Marcus? I got the reply "We believe this story is true, and... what makes you believe you are right about this anyway?".

So I faxed the magazine a couple of internet newbie hoaxwarnings and printouts from similar stories. And a few weeks later they called me back, to tell me that they now were aware about this story being a hoax, but they couldnīt print a correction in their magazine since "If we do that, everybody who missed the original story will call us to get a copy of the recipe, and we donīt have time for things like that...."

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Maybe they should stick with what they do best then, i.e cooking and baking. (Allt om mat is an excellent cooking magazine, after all). I'm not sure I like the idea of cooking magazines printing gossip without correcting obvious errors, especially when businesses or persons are named and targeted. Since I first published this page, march 16, 1996 I have received hundreds of letters from people who did read the original article in "Allt om mat" and had been convinced it was true. This shows the danger of spreading this kind of stories in a magazine. Keep in mind, "Allt om mat" is the Swedish cooking-guru, and subscribers all over the world read it on regular basis.

Finally, for all those who come to me looking for more cookie recipes, here are some nice cookie links, no myths, no legends, just plain cookie pleasure!


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By the way, I got this mail from Neiman Marcus some time ago:

Date: Mon, 28 Apr 1997 07:27:20 -0500
From: cookie@neimanmarcus.com (Cookie (Neinman Marcus))
Subject: The Cookie Monster
To: gullaksen@ankeborg.pp.se
X-Mailer: 
Message-ID: <19970428121942036.AAA222@usnspb.usnetworks.net>


THE COOKIE MONSTER

For several years, we have heard a story about the mythical Neiman
Marcus cookie recipe.  We don't know how it got started or who is
perpetuating the myth, but this "cookie monster" just won't die!  We
would never charge anyone for a Neiman Marcus recipe.  We share our
restaurant recipes for free upon request.

This same story circulated in the late 1930's about a lady who dined
at the Waldorf Astoria Hotel in New York.  She liked the Red Velvet
Cake so much she asked for the recipe.  When she received her hotel
bill, she had been charged $100 for the recipe.  (This was during the
Depression, so it seems our version of the story has been adjusted for
inflation!)

Neiman Marcus never served cookies in our restaurants until recently,
when we developed a new chocolate chip cookie in response to this
myth!  Following is the recipe (free of charge, of course.)  Please
feel free to share this letter and the recipe with anyone you know who
may be similarly interested in the truth behind this "cookie that
won't crumble!"

Sincerely,

Neiman Marcus
cookie@neimanmarcus.com

FREE FOR THE TAKING
The Neiman Marcus Chocolate Chip Cookie

1/2 cup unsalted butter, softened
1 cup brown sugar
3 Tablespoons granulated sugar
1 egg
2 Tablespoons vanilla extract
1/2 teaspoon baking soda
1/2 teaspoon baking powder
1/2 teaspoon salt
1-3/4 cup flour
1-1/2 teaspoons instant espresso powder, slightly crushed 
8 ounces semisweet chocolate chips

1.  Cream the butter with the sugars until fluffy.
2.  Beat in the egg and the vanilla extract.
3.  Combine the dry ingredients and beat into the butter mixture.  
    Stir in the chocolate chips.
4.  Drop by large spoonfuls onto a greased cookie sheet.  Bake at 375 
    degrees for 8-10 minutes, or 10-12 minutes for a crispier cookie.

Makes 12-15 large cookies

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This page was created by © Helene h.g@mbox301.swipnet.se March 16, 1996

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